Football Association of Ireland (FAI)
Sky Ireland uses Irish football as platform for mobile service launch
Sky Ireland decided to take out Primary Partner rights to the Irish men's national football team after reaping the benefits of an alignment with the women's national team.
Sky Ireland sponsorship eases pressure on FAI
The Football Association of Ireland (FAI) has ended a four-year search for a main national team sponsor by announcing Sky Ireland as the primary partner of the men's senior side until 2028.
Bosnian FA agrees new Kelme kit deal, FAI renews with Nissan
The Football Association of Bosnia and Herzegovina (NS/FS BiH) has agreed a new kit supply deal with Spanish sportswear and equipment manufacturer Kelme
Castore signs FAI as first national team client
The Football Association of Ireland (FAI) has signed a multi-year kit supply and sponsorship deal with Castore in what represents a first national team agreement in the sport for the UK sportswear manufacturer
FAI terminates kit sponsorship deal with Umbro licensee
The Football Association of Ireland has chosen to unilaterally end its sponsorship agreement with its kit supplier JACC Sports Distributors, despite signing a multi-year deal
Football Association of Ireland hires Neill as consultant, hunts commercial director
Jonathan Neill, previously the commercial director at the 2021 Rugby League World Cup organising committee, has been hired by the Football Association of Ireland as a commercial consultant
Sky backs Irish women’s football team in equal pay era
The Football Association of Ireland has named pay-television broadcaster Sky as the first stand-alone ‘Primary Partner’ of the Republic of Ireland women’s national team.
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Weetabix extends national team football presence across UK and Ireland
Weetabix has built upon its deal with the English Football Association by signing a deal which covers the rest of the home nations in the UK as well as the Republic of Ireland
FAI signs SSE Airtricity double sponsorship, hunts national team lead sponsor
SSE Airtricity, the Irish energy supplier, has extended its title sponsorship of Ireland’s top-tier men’s league for two years and had also become the title sponsor of Ireland’s Women’s National League.
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Football Association of Ireland reports €5.1m loss, commercial income of €15.7m
The Football Association of Ireland has approved its 2019 financial accounts, which showed a loss of €5.1m ($6.2m) along with commercial income of €15.7m.
Umbro returns as Ireland kit supplier
UK-based sportswear brand Umbro has returned as the kit supplier to the Republic of Ireland’s national football teams in a new agreement announced today (Thursday).
#GoalPower – Boots & The FA, FAW, SFA, IFA and FAI
After 170 years of trading, high street chemist Boots’ first sport sponsorship backed women’s football via partnerships with all five football associations in the British Isles.
Aviva Soccer Sisters – Aviva & the Football Association of Ireland
In 2019, the FAI and Aviva rejuvenated the ‘Aviva Soccer Sisters’ grassroots girls football programme and promoted it through a campaign that drove a 107% increase in participation.
FAI ends SportPesa contract after rescue deal
The Football Association of Ireland has ended a sponsorship deal with Kenyan bookmaker SportPesa as part of a government-backed rescue agreement for the embattled governing body
Concerns grow over FAI sponsorship portfolio as SSE voices concerns
The Football Association of Ireland faces doubts over its relationship with one of its major sponsors after energy brand SSE Airtricity voiced concerns over recent issues facing the organisation
FAI seeks new main sponsor as Three won’t renew
The Football Association of Ireland (FAI) is searching for a new main sponsor after telecommunications company Three Mobile decided not to renew its current contract which expires in July 2020
SportPesa adds FAI to football roster
Kenyan bookmaker SportPesa has further enhanced its football sponsorship portfolio by agreeing a two-year deal with the Football Association of Ireland
Spar renews sponsorship of FAI
The Football Association of Ireland (FAI) has extended its partnership with convenience store chain Spar