FIGC
Telepass and VW deals allow FIGC to increase ‘mobility sector’ income
The FIGC has maximised its 'mobility' sector sponsorship income by signing deals with Telepass and VW Italia. Matthew Glendinning reports.
Snack brand Fonzies goes again with Italian Football Federation
Mondelēz International-owned snack brand Fonzies has renewed its sponsorship agreement with the Italian Football Federation (FIGC) for the four-year cycle from 2023 to 2026.
Italian Football Federation deal highlights ITA Airways rebrand
Italian state-owned carrier ITA Airways has signed a sponsorship agreement with the Italian Football Federation (FIGC) focused on its national teams
Adidas to replace Puma as ‘Azzurri’ kit supplier
The Italian Football Federation (FIGC) has signed up Adidas as its kit supplier from January 2023 – ending its long-term association with rival brand Puma.
FIGC joins Italian cryptocurrency rush with Chiliz deal
Blockchain provider Chiliz has signed with the Italian Football Federation (FIGC) to launch a '$ITA' fan token on the fan engagement and rewards app Socios.com
Samsung sponsors FIGC to promote premium TVs pre-Euros
Samsung Electronics Italia has signed as a second-tier sponsor of the Italian Football Federation (FIGC) in a deal that extends beyond this summer’s European Championship to January 30, 2022.
Rossini workwear brand signs two-year FIGC deal
Work clothing specialists Rossini has signed as a technical supplier of Italy’s national football teams until 2022.
Panini extends FIGC licensing deal to 2030
The Italian Football Federation (FIGC) has extended is licensing deal with collectibles brand Panini as the ‘Stickers and Cards Partner of the Italian National Football Teams’ until 2030.
Italian Football Federation continues ‘digital transformation’ with EY sponsorship
Professional services company EY has become a third-tier sponsor of Italy’s national football teams in a deal with the Italian Football Federation (FIGC).
Peroni returns as beer sponsor of Italian Football Federation
Italian beer brand Peroni has returned as a sponsor of the Italian Football Federation (FIGC) until the 2022 World Cup in Qatar
Insurance brand ConTe.it inks Italian national football teams deal
ConTe.it, the Admiral Group-owned Italian insurance brand, has signed as an official partner of the Italian Football Federation (FIGC) in a three-year deal
Ringo biscuit brand signs Italian national football team sponsorship
Barilla Group biscuit brand Ringo has signed as a sponsor of Italy’s national football teams for two years until the end of 2021.