FC Barcelona

Football

Through a social media partnership with French retailer Boulanger, built around a Facebook Collaborative Ads campaign, white goods company Beko leveraged its FC Barcelona rights to boost online sales 39 per cent in Autumn 2020.
Football

In summer 2020, auto brand Cupra launched a global campaign to promote the launch of its new Formentor model, fronted by Barcelona goalkeeper Marc-André ter Stegen.
Football

With the 2020-21 La Liga season was played behind closed doors, Barcelona shirt sponsor Rakuten engaged fans by asking them to submit images to a photomosaic displayed at the entrance of the Camp Nou.
Football

Forex broker FBS activated its FC Barcelona rights in early 2020 via a series of campaigns and promotions that aimed to reinforce the brand’s leadership position, drive global growth and boost business in emerging markets.
Football
Sponsorship & Marketing

Japanese video game company Konami said it has dropped French footballer Antoine Griezmann from his role as a brand ambassador following a racism row involving him and his French teammate Ousmane Dembele
Football

During the 2020-21 season, Chinese smartphone brand Oppo borrowed a TikTok trend to digitally engage with Barcelona fans amid the pandemic. 
Football
Sponsorship & Marketing

Danone North America has reportedly ended its sponsorship of Barcelona due to the ‘Barçagate’ scandal surrounding Josep Maria Bartomeu, the former president of the Spanish LaLiga football club.
Football
Licensing & Merchandising

Spanish LaLiga football club FC Barcelona has agreed a deal with Japanese e-commerce giant Rakuten to roll out an exclusive range of club merchandise on its platform
Football
Finance & Law

European investment group Investindustrial has made a €200m ($239.7
Football
Sponsorship & Marketing

Spanish LaLiga club Barcelona has extended its training partner deal with Turkish white goods brand Beko for the 2021-22 season
Football
Sponsorship & Marketing

Barcelona and Japanese cosmetics brand Shiseido Men have signed a new two-year sponsorship agreement covering four markets: Japan, Greater China, Italy and Spain
Football
Sponsorship & Marketing

London-based sports talent and commercial management agency KIN Partners has announced an alliance with Rodrigo Messi, the brother of Argentina and Barcelona star footballer Lionel Messi, in an attempt…
Football

Early in 2020, ‘Memotraits’ leveraged Rakbank’s rights in the UAE as a FC Barcelona regional partner by turning local Barca fan football memories into physical art.
Football
Sponsorship & Marketing

LaLiga giants FC Barcelona has expanded its presence in the United States by forging a multiyear regional partnership with Danone North America
Football
Sponsorship & Marketing

Japanese internet services brand Rakuten has taken up the one-year option to continue as the ‘Main Global Partner’ of LaLiga club FC Barcelona through the 2021-22 season.
Football

Jumping off the idea that the Barca team is out of this world, Audi leveraged its sponsorship to launch its new Audi e-tron in April 2019 via an alien-themed campaign spanning TV, print and social media.
Football
Sponsorship & Marketing

Japanese medical device company Canon Medical Systems has renewed its medical supplier agreements with LaLiga clubs Barcelona and Real Madrid for five more years until 2025
Basketball
Events

New Zealand's National Basketball League has launched a direct-to-consumer global streaming service that will allow viewers outside of the country to pay to watch coverage of the competition