Essendon
Fanatics begins AFL merchandise expansion with Essendon deal
Global sports merchandising company Fanatics has announced its first licensing agreement with an Australian Football League (AFL) team, Melbourne-based Essendon.
Under Armour enters AFL with Essendon deal
US sportswear manufacturer Under Armour has teamed up with Essendon in a deal that marks its first partnership with an AFL Aussie rules club
Essendon signs lucrative jersey sponsorship
Essendon has signed furniture retailer Amart as its new co-Major Partner in a deal that is said to give the club the most valuable jersey in Australian rules football league the AFL