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Capital One banks Orange Bowl title sponsorship
Credit cards, loans and savings specialist Capital One has struck a multi-year deal to become the new title sponsor of the Orange Bowl US college American football game.
DuPont Kevlar secures X Games sponsorship
DuPont Protections Technologies has announced that its DuPont Kevlar brand is to become a sponsor of the X Games extreme sports event through to 2015.
X Games unveils sponsors for Austin showpiece
Organisers have confirmed the sponsorship roster for the X Games Austin extreme sports event, which takes place at Circuit of The Americas in Austin, Texas on June 6-8.
Northwestern Mutual lands Rose Bowl rights
Financial services company Northwestern Mutual is to become the presenting sponsor of the Rose Bowl post-season American football match.
Chick-fil-A expands title sponsorship of Peach Bowl
US fast food restaurant chain Chick-fil-A has extended and expanded its title sponsorship of the Peach Bowl post-season college American football game.
Dr Pepper enhances college football presence by backing Playoff National Championship
Soft drinks brand Dr Pepper has reached an agreement with US sports broadcaster ESPN to become the first official championship partner and a presenting sponsor of the new College Football Playoff National Championship Trophy.
AdvoCare touches down with Texas Bowl naming deal
Nutritional products company AdvoCare has sealed a three-year deal to be the title sponsor of the Texas Bowl post-season collegiate American football game through 2016.