ESL
ESL appoints co-chief executive, signs new Euronics deal
Germany-based esports tournament organiser ESL has named Craig Levine as its new co-chief executive and agreed a new partnership with electrical goods and home appliances retailer Euronics
Round-Up: IOC to discuss “frugal” Olympics, Pressure mounts on Thai broadcaster, Pakistan cricket’s sponsorship deal, and more
The International Olympic Committee will meet today to discuss ways of pushing ahead with plans for a "frugal" Tokyo Games next year
Round-Up: Longest ever Big Bash, HKFA slammed, India’s Olympic dream, and more
Cricket Australia confirmed it will stage the longest ever Big Bash League in 2020-21, despite some players calling for a reduced version of the domestic Twenty20 tournament – Reuters
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Pringles extends with ESL across multiple markets
Snack brand Pringles has extended its sponsorship of ESL esports competitions across multiple markets, including Germany, Poland and the Nordics
DHL extends backing of ESL One
German logistics giant DHL has extended its sponsorship deal with esports organisation ESL.
Under the deal, DHL will continue as a sponsor and logistics partner to the ESL One series in 2020
Euronics links up as Official Partner of ESL
Dutch multinational electronics retail group Euronics has signed a new partnership with Germany’s ESL, the world’s largest esports event organiser.
Chipotle teams up with DreamHack, ESL
Fast-food chain Chipotle Mexican Grill has signed a wide-ranging partnership with DreamHack, the premier gaming and digital lifestyle festival, and esports company ESL
AT&T named as founding partner of ESL Mobile Open
US telco AT&T has signed as a founding partner of the ESL Mobile Open, the world’s first mobile-only esports league.
Acer extends ESL commitment
Taiwanese electronics company Acer has agreed a three-year extension to its partnership with esports company ESL
Pringles renews ESL deal
Kellogg’s-owned crisps brand Pringles has extended and expanded its partnership with ESL, the world's largest esports event organiser.
ROG technology joins forces with ESL One
Asus Republic of Gamers (ROG) has been named as the Official PC and Monitor Partner for all ‘ESL One powered by Intel’ events through 2019.
SAP expands ESL analytics partnership, signs with DreamHack
German software brand SAP has expanded its partnership with ESL, the world’s largest esports event organiser.
‘ESL Katowice Royale – Featuring Fortnite’ signs with HyperX for inaugural tournament
Esports event organiser ESL has signed a new partnership with peripherals brand HyperX
Betway extends backing of ESL
Online bookmaker Betway has renewed its partnership with German esports organisation ESL.
The new deal will run for one year and includes an option to renew for a further 12 months
Paysafecard extends ESL backing
Paysafecard, the online prepaid payments brand of Paysafe Group, has extended its partnership with esports company ESL
Intel, ESL expand global partnership, launch $100m esports investment plan
US tech brand Intel has expanded its relationship as Global Technical Partner of ESL, the world’s largest esports event organiser
ESL extends global partnership with Intel
Esports organisation Electronic Sports League has renewed its partnership with US technology company Intel.
The new deal will see more than $100m (€88.6
McDonald’s quits German football, doubles down on esports
US fast food chain McDonald’s has followed carmaker Mercedes-Benz by quitting German football to focus on esports sponsorship.