English Football Association
New WSL era off to strong start with Barclays renewal
SportBusiness Sponsorship looks at the sponsorship landscape in the Women's Super League at both a league and club level.
Adobe adds to women’s football portfolio with FA Cup deal
Adobe has added to its sponsorship portfolio in women’s football by agreeing a three-year deal to become the lead sponsors of the Women’s FA Cup.
FA bolsters Google connection with Pixel deal
US technology company Google has enhanced its ties with the English Football Association (FA) through a new long-term deal that makes its consumer electronics brand, Pixel, the governing body’s official m…
FA seeks WSL commercial lead ahead of move to independence
The English Football Association (FA) has begun the search for a commercial and partnerships lead for the Women's Super League (WSL)
Coventry Building Society added as Arnold Clark Cup sponsor
Coventry Building Society has agreed a deal to sponsor the Arnold Clark Cup, the annual women’s football tournament featuring England’s ‘Lionesses’.
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Carling returns to English domestic football with FA Cup sponsorship
The English Football Association has signed up beer brand Carling as a sponsor of its flagship men’s and women’s cup competitions.
M&S Food launches home FAs sponsorship, Nationwide signs Channel 4 deal
M&S Food, the food division of the M&S retail chain, has signed multi-year sponsorships with the Football Associations of England, Scotland, Wales and Northern Ireland
LinkedIn makes sponsorship move with Uefa Women’s Euro 2022
Online professional networking platform LinkedIn has signed on as the fourth national sponsor for England’s Uefa Women’s Euro 2022.
Oak View Group to seek out commercial opportunities for Wembley, Jaguars
The Football Association has appointed Oak View Group to expand and diversify Wembley Stadium’s sponsorship, content and other commercial opportunities, with the US venue development, advisory and investment c…
FA appoints ex-USGA executive Singh as commercial director
The English Football Association has appointed former US Golf Association executive Navin Singh as its new commercial director