Chelsea
BingX acquires Chelsea sleeve, training kit rights
Cryptocurrency exchange BingX has signed as Chelsea’s shirt sleeve sponsor for the rest of this season and as training kit sponsor next season.
Chelsea kicks off sales process for next season’s main shirt sponsor
Chelsea’s search for a main shirt sponsor over the summer resulted in a one-year deal with Infinite Athlete. Now, the club is back in the market to cover next season.
Infinite Athlete passes compliance test to seal Chelsea shirt deal
Technology company Infinite Athlete has been ratified by the Premier League as Chelsea’s new main shirt sponsor in a one-season deal, having satisfied the league’s compliance criteria.
Fico enrolled as primary sponsor of Chelsea’s pre-season US tour
Chelsea has announced a sponsorship agreement with analytics software company Fico, which becomes the the 'Primary Official Partner' of the Premier League club’s 2023-24 pre-season tour.
Chelsea signs long-term deal with tech firm Tempus Ex Machina
English Premier League club Chelsea has signed a seven-year agreement with California-based technology company Tempus Ex Machina
FAW signs Carling deal, AllBright backs Chelsea Women
Beer brand Carling has agreed a deal to sponsor the Football Association of Wales (FAW), while private members' club AllBright has signed a partnership with Women’s Super League club Chelsea.
WhaleFin ‘to terminate Chelsea sleeve sponsorship deal’
Singapore cryptocurrency group Amber is set to end its sleeve sponsorship of Premier League club Chelsea just seven months after the deal was announced
Shirt sponsor Three resumes Chelsea marketing activities
Telecoms operator Three has resumed the activation of its main shirt sponsorship deal with Chelsea after a three-month hiatus
WhaleFin announced as Chelsea sleeve sponsor in club’s first step into crypto
English Premier League club Chelsea has signed up cryptocurrency group Amber Group in a deal, agreed in January, that makes the WhaleFin brand the club’s new sleeve sponsor.
Ukrainian betting firm Parimatch to continue as Chelsea sponsor
Online betting platform Parimatch Tech is set to continue as a sponsor of Chelsea but will seek to limit its marketing activity with the Premier League club as it focuses on providing financial assistance…
MSC Cruises suspends Chelsea sponsorship
Italian cruise company MSC Cruises will temporarily deactivate its sponsorship of Chelsea FC in the wake of sanctions placed on the club’s Russian owner Roman Abramovich by the UK government.
Premier League disqualifies Abramovich, Hyundai suspends Chelsea deal
Chelsea owner Roman Abramovich has been hit with further sanctions after the Premier League disqualified him as a director of the club, while Korean automotive manufacturer Hyundai has become the latest…
Three suspends Chelsea deal following Abramovich sanctions, logo to be removed
UK-based telecoms operator Three has suspended its main shirt sponsorship deal with Chelsea following the UK government’s decision to place owner Roman Abramovich on a financial sanctions list of wealthy i…
Blue Always Delivers – Zapp & Chelsea FC
In the last week of November 2021, rapid grocery delivery firm Zapp leveraged its Chelsea partnership to support its first UK television commercial – a player skills challenge called ‘Blue Always Delivers’.
Chelsea extends Fifa video game sponsorship with Electronic Arts
Premier League football club Chelsea has extended its long-running official video gaming sponsorship with Electronic Arts, publishers of the Fifa video game series
Chelsea signs ‘Indian fan experience’ deal with travel operator DreamSetGo
English Premier League club Chelsea has made India-based sports travel and experience company DreamSetGo its first-ever ‘Official Indian Fan Experience Partner’.
Manchester United agrees Ecolab sponsorship focused on hygiene and sustainability
English Premier League club Manchester United has signed up water, hygiene and infection prevention specialists Ecolab to its sponsorship portfolio
Parimatch adds Chelsea to Premier League club sponsorships
Online betting platform Parimatch Tech has signed a three-year sponsorship agreement with English Premier League club Chelsea