Bundesliga
Bundesliga’s SC Paderborn takes punt on SuperLenny.com
German Bundesliga football club SC Paderborn has reached a deal to make online betting provider SuperLenny.com a platinum partner.
Top European League club shirt and kit sponsorships 2014-15
Hoffenheim drives away with Audi extension
German Bundesliga football team TSG Hoffenheim has extended its sponsorship agreement with automotive manufacturer Audi until June 2016.
Schott teams with Bundesliga’s Mainz
Speciality glass company Schott has entered into a partnership with German Bundesliga football team Mainz 05 for the 2014-15 season.
Werder Bremen nets sponsorship double
German Bundesliga football team Werder Bremen has agreed sponsorship deals with petroleum logistics specialist Hoyer and barbecue grill manufacturer Landmann.
Schalke checks in with Melia Hotel International
German Bundeliga football club Schalke 04 has reached a two-year deal to make the Melia Hotel International group its official hotel partner.
FC Koln retains shirt partner for Bundesliga return
German retail and tourism company Rewe Group has sealed a four-year extension to its shirt sponsorship deal with Bundesliga football team FC Koln.
Borussia Dortmund secures major investment from Evonik
Chemicals company Evonik Industries has signed an 11-year extension to its shirt sponsorship deal with Borussia Dortmund and has also agreed to acquire a minority stake in the German Bundesliga football club.
Eintracht Frankfurt empowered by Mainova renewal
German Bundesliga football team Eintracht Frankfurt has sealed a two-year extension to its long-standing premium partnership with energy group Mainova.
Bundesliga’s Hoffenheim takes a punt on Tipico renewal
German Bundesliga football team TSG Hoffenheim has agreed a four-year extension to its partnership with betting provider Tipico.
Hamburg and Hannover stay on air with NDR 2
Regional public-service radio station NDR 2 has extended its commercial partnerships with German Bundesliga football clubs Hamburg SV and Hannover 96 by another four years.
Bundesliga’s Augsburg scores extension with PCI
Chemicals manufacturer PCI has extended its sponsorship of German Bundesliga team FC Augsburg to cover the 2014-15 football season.
Shirt sponsor delivers extension for Borussia Mönchengladbach
German Bundesliga top-tier football club Borussia Mönchengladbach has signed a five-year extension to its kit sponsorship deal with retail bank Postbank.
Hoffenheim empowered by renewed stadium deal
Solar energy provider Wirsol has agreed a two-year extension to its stadium naming rights deal with German Bundesliga football team TSG 1899 Hoffenheim.
Profine views Mainz partnership as good option
Windows manufacturer Profine has sealed a one-year sponsorship agreement with German Bundesliga football team Mainz 05.
Bundesliga’s Mainz extends partnership with betting provider
German Bundesliga football club FSV Mainz 05 has signed a three-year extension to its long-term partnership with state sports betting provider Lotto Rheinland-Pfalz.
Leverkusen deal continues Opel’s Bundesliga drive
Car manufacturer Opel has extended its partnership with German Bundesliga football club Bayer 04 Leverkusen through 2016.
Nike increases Bundesliga presence with Eintracht Frankfurt
German Bundesliga football team Eintracht Frankfurt has announced US sportswear firm Nike as its kit manufacturer from the 2014-15 season.