Arsenal FC

Football

SportBusiness Sponsorship looks at the sponsorship landscape in the Women's Super League at both a league and club level.
Football

Pet food brand Purina leveraged a pre-season tour sponsorship deal with Arsenal Women to create a global social media campaign about the positive impacts of pet ownership.
Football
Sponsorship & Marketing

Sean Thornley, Arsenal’s former business development lead, and Menino Pereira, the club’s former head of partnerships, research and insights, have launched a new sports marketing agency targeting sports rights-holders and brands.  
Football

Arsenal’s chief commercial officer Juliet Slot says she is putting brand development and the acquisition of first-party fan data at the heart of efforts to double the club’s secondary sponsor income in the next three years.
Football

In summer 2022, Arsenal and official kit supplier Adidas teamed up with agency Weirdo to launch the new 2022-23 away kit while the club was on a US Summer Tour through an integrated campaign called ‘Little I…
Soccer

In September 2021 Premier League giant Arsenal FC teamed up with ecology restoration non-profit CarbonLink (and Bore Green Umbrella) for a philanthropic initiative in Africa called ‘The Arsenal Forest’: a sustainability initiative aimed at off-setting the carbon consumption of the club’s matchday programme whilst also supporting local communities and local football clubs.
Football
Sponsorship & Marketing

English Premier League club Arsenal has announced a sponsorship agreement with drinks brand Prime
Football

Launched in January through a three-month, multi-channel campaign spanning bespoke a white kit, a video series, social content, celebrity champions, charity support and on-ground projects, Arsenal and Adidas’ ‘No More Red’ is a multi-year integrated initiative aimed at tackling knife crime in London.
Football
Sponsorship & Marketing

Arsenal has announced a “multi-year” sponsorship deal with Indian education firm Extramarks.
Football

Cadbury’s umbrella 2020-21 initiative leveraged its 20 individual UK football club partnerships through a programme of over 100 activations aimed at reinforcing its positioning as part of country’s cultural fabric.
Football
Fan Engagement

The Advertising Standards Agency, the UK’s regulator for the sector, has ruled that two advertisements posted by Arsenal for its crypto-based fan tokens have breached regulations and said that the ads “…
Football

In August 2021, ahead of the start of the Premier League season, adidas and Arsenal FC launched the team’s third strip through a mockumentary featuring fictional Gunners super fan ‘Len’.
Football
Sponsorship & Marketing

English Premier League (EPL) club Arsenal has signed up cryptocurrency-based gambling brand Sportsbet.io to its sponsorship portfolio
Football
Sponsorship & Marketing

English Premier League (EPL) club Arsenal has signed a renewal of its sponsorship contract with technology specialists Intel Sports
Football
Sponsorship & Marketing

Arsenal has signed up Los Angeles-based contemporary streetwear label 424 as its Official Formal Wear Partner
Football

The launch campaign for adidas’ 2019-20 Arsenal home kit focused on connecting the club’s global fan base to its North London home through themes of community, customs, language and inclusivity.
Football
Sponsorship & Marketing

Premier League club Arsenal has added Science in Sport (SIS) to its sponsorship portfolio. The brand becomes the club’s Official Sports Nutrition Supplier.
Football

Italian coffee brand Lavazza has made its first entry into Premier League sponsorship, after striking new deals with two of the league’s biggest clubs.