Aramco

Fifa has come under fire for its sponsorship deal with Saudi oil giant Aramco after more than 100 female footballers signed a scathing letter urging the governing body to ditch the agreement.

Aramco is using its top-tier sponsorship renewal with the International Cricket Council to target B2B clients and end consumers in key markets.

Following months of speculation, Fifa today confirmed a four-year global sponsorship agreement with Saudi Arabia-owned oil firm Aramco.

Saudi Arabia has further enhanced its backing of women’s golf by agreeing a deal with the Ladies European Tour (LET) to establish a new series of four tournaments, title sponsored by state-owned energy c…