Italian Serie A football club Bologna and German Bundesliga team FC Köln have agreed partnerships with binary options company ZoomTrader.
Bologna’s one-season deal gives the company visibility on LED boards at the club’s Renato Dall’Ara stadium and some elements of hospitality.
It is the company’s second investment in European football in rapid succession, after having agreed a three-year deal with Köln earlier this week.
ZoomTrader will become one of the club’s top-tier sponsors, with LED board visibility and a range of activation opportunities. German media reports put the value of the deal in the low hundreds of thousands of euros per season.
Bologna is expected to unveil two other sponsors for the coming season in the next 10 days.