Soft drinks company Zeo has agreed a wide-ranging one-year sponsorship deal with the England Netball organisation.
Under the agreement, Zeo becomes the naming sponsor of the Netball Superleague, England’s Home International Series and the Back to Netball initiative, which aims to drive recreational participation in netball for those over 16 years old.
The exact terms of the deal were undisclosed but England Netball will benefit from a six-figure investment.