Online sports betting company Sky Bet has signed a deal with English county cricket club Yorkshire to become its official betting and gaming partner.
The agreement will run for an initial three years.
The Leeds-based company will benefit from visibility through engagement with the club’s supporters and stakeholders.
In addition, Sky Bet will receive concerted branding, hospitality, match tickets and digital advertising.
Andy Dawson, Yorkshire’s commercial director, said: “They are committed in helping us add to the matchday experience, whether watching at Headingley or following via other digital platforms.
“As one of the biggest employers in Leeds, Sky Bet continue to demonstrate a high level of corporate responsibility and, like us, are incredibly proud of their Yorkshire roots.”