UK-based cheese producer Wensleydale Creamery has extended its sponsorship deal with English Country Championship cricket club Yorkshire.
The two-year renewal will run until 2018.
Under the deal, Wensleydale branding will continue to appear on the sleeves and back of Yorkshire’s playing jerseys in all competitions.
Wensleydale will also have access to a package of branding rights at the team’s Headingley home stadium, while fans will have the opportunity to taste samples of Wensleydale cheese at Yorkshire home games.