The Women’s Tennis Association has reached an agreement to make Singapore Airlines an official sponsor of its 2014 WTA Finals.
Singapore Airlines joins title sponsor BNP Paribas and presenting sponsor SC Global on the commercial roster for the season-ending tournament that takes place at Singapore Sports Hub from October 17 to 26 – the first time in the event’s 44-year history that it has taken place in the Asia Pacific region.
Under the deal, Singapore Airlines will fly players and officials to the competition, while six of the company’s Singapore Girls will feature at the prize presentation ceremony.
The WTA Finals’ partnership with Singapore Airlines follows Tuesday’s announcement that recently retired Grand Slam winner Li Na will serve as an ambassador for the showpiece.