Online sports betting company 10Bet has entered into a partnership with German Bundesliga football club VfL Wolfsburg.
As part of the agreement, which will cover the 2017-18 season, 10Bet will serve as the exclusive betting partner of Wolfsburg.
10Bet branding will feature on pitch-side advertising boards, LED screens and interview boards during Wolfsburg’s home league and cup games. The company will receive further exposure through the club’s print media channels and official website.
The partnership is in line with 10Bet’s expansion drive, which is being implemented ahead of next year’s Fifa World Cup in Russia.
The company added that it is in preliminary talks with an English Premier League club over a shirt sponsorship deal for next season.