American racing stables West Point Thoroughbreds has agreed a multi-year partnership with the Breeders’ Cup horse racing showpiece.
West Point Thoroughbreds will an official partner of the Breeders’ Cup World Championships and presenting sponsor of the associated Breeders’ Cup Betting Challenge game.
The 2015 Breeders’ Cup takes place at Keeneland Race Course, Lexington, Kentucky on October 30-31.
Under the tie-up, West Point Thoroughbreds will receive a full range of marketing, media and branding rights. It will partner with the annual series of five Breeders' Cup Betting Challenge qualifying tournaments, which run from February to October.
The top two finishers in the Breeders’ Cup Betting Challenge will receive interests in a West Point horse.