English Premier League football club West Ham United has renewed its shirt sponsorship deal with betting and gaming company Betway.
The new three-year deal will see Betway remain as the club’s principal sponsor for the 2017-18 to 2019-20 seasons. The deal replaces the three-and-a-half-year agreement signed by the two parties in February 2015.
Financial terms of the new agreement, which the club confirmed was the largest in its history, were not disclosed, although the London Evening Standard newspaper reported that the deal would be worth £10m (€11.7m/$13.2m) per year.
Betway’s branding will continue to appear on the front of West Ham’s playing jerseys as part of the deal.
West Ham vice-chairman Karren Brady said: “Our brand has grown faster than any other major Premier League club in the past two years, and an equally ambitious, forward-thinking brand like Betway wants to be associated with that success.
“Betway have been with us during two of the most momentous years in our history, as we said farewell to the Boleyn Ground and moved into our stunning new home, but they know that the best is still to come. The revenue that this deal generates will be reinvested in our playing squad, and will allow us to enjoy ever greater success in the years to come.”