Betting company Coral has agreed a three-year partnership with English Premier League football club West Bromwich Albion.
The deal covers the 2016-17 to 2018-19 seasons and names Coral as West Brom’s official European betting partner.
Under the agreement, Coral will receive pitchside advertising exposure on match days, while its logo will also feature on manager and player interview backdrops.
Coral’s online and mobile betting service will be introduced to West Brom fans though the partnership, with exclusive promotions to be offered over the course of the 2016-17 campaign.
Coral will also title sponsor West Brom’s reintroduced Player of the Month award, the winner of which will be decided by supporters.