Werder Bremen makes fresh connection with Germania

German Bundesliga football club Werder Bremen has renewed its regional sponsorship deal with the Germania airline.

The two parties have agreed a two-year extension to their existing partnership, which was due to expire this summer. The new deal will cover the 2016-17 and 2017-18 Bundesliga seasons.

Under the agreement, Germania will continue to receive pitchside advertising exposure at Werder’s home stadium, the Weserstadion, and will remain a sponsor of the club’s fan-bank area. The two parties will also organise various promotional activities over the course of the contract.