German regional savings bank Sparkasse Bremen has entered into a partnership with Werder Bremen, which competes in the country’s Bundesliga top-tier club football competition.
The deal will run for an initial five years, from the 2015-16 season through to the end of the 2019-20 campaign, with the option of a long-term renewal.
Under the agreement, Sparkasse Bremen will serve as the club’s official banking partner.
Sparkasse Bremen will also benefit from branding placement inside the team’s Weserstadion home stadium and will work with the club on various community initiatives.
In addition, Sparkasse Bremen will establish a self-contained cashless payment system inside the Weserstadion to enable supporters to pay using special cash cards or contactless technology.