English Premier League football club Aston Villa has secured new partnerships with online betting companies Betfair and Bet365.
Although the terms of the deals were not disclosed, it has been confirmed that the two operators will acquire co-exclusive rights in the club’s betting category.
In addition, both operators will benefit from a branding presence on LED boards inside the club’s Villa Park stadium, as well as on interview backdrops.
Villa has been associated with the gambling sector for a number of years, having previously had shirt sponsorship deals with the likes of Dafabet, Genting Casinos and 32Red.com.