Online security services company Verimi has signed its latest partnership in the Bundesliga, the top division of German club football, through a deal with VfB Stuttgart.
The initial one-year agreement will see Verimi offer its universal digital sign-in services to Stuttgart. In return, the company will receive branding rights inside the club’s Mercedes-Benz Arena, along with other promotional opportunities.
Verimi has signed deals with a number of other Bundesliga clubs in recent weeks.
Jochen Röttgermann, head of marketing and sales and member of the management board at Stuttgart, said: “With this step, we make it clear that the responsible handling of personal data of our members and fans is important to us. In addition, the partnership underlines that we as a traditional club are also interesting for young and innovative companies.”