English Premier League football club Manchester City has entered into a global partnership with motor oil company Valvoline.
The multi-year deal names Valvoline as the club’s official automotive lubricants partner.
A series of fan-focused and customer-related marketing campaigns will be organised to promote the partnership.
Damian Willoughby, senior vice-president of partnerships for City Football Group, which owns the club, said: “As a globally recognised organisation which operates across a range of markets where our fan base is strong and continuing to grow, we are looking forward to collaborating with (Valvoline) to connect with our global supporters in new and engaging ways.
“Innovation and progress are at the heart of both of our organisations and working together will allow us to develop creative campaigns everyone can enjoy.”