Health and fitness supplements firm Garden of Life has entered into a partnership with the USA Track & Field national governing body.
The five-year deal, which names Garden of Life an official sponsor of USATF in the protein bar, protein powder, protein shake and probiotic categories, will run until the end of 2020, taking in the Olympic Games in Rio de Janeiro, PyeongChang and Tokyo.
Under the agreement, select Garden of Life products will be on sale at USATF national championship events and national team training camps, while the company’s wares will also be provided in national team kits and in athlete lounges.
USATF members will also receive access to Garden of Life products at discounted rates. In addition, the body’s elite athletes will be given the chance to partake in Garden of Life’s ambassador programme.
“Our partnership will help ensure that our athletes have access to healthy, organic protein, especially during the critical time when they travel internationally with our national teams,” USATF chief executive Max Siegel said.