USA Rugby, the governing body for rugby union in the country, has signed a multi-year partnership with German sportswear and equipment giant Adidas.
The brand will become the official kit supplier for USA national teams and representative teams, replacing Australian sportswear company BLK.
Adidas will be the primary creator and outfitter of all team training and competition apparel for USA Rugby, including age-grade teams, the Collegiate All-Americans and the Falcons.
The three-striped logo will debut on the match day kit for the women during its CanAm Series in Chula Vista, California, and will be featured on the match day kit of the men's team at this weekend's Hong Kong Sevens.
David Sternberg, chief executive of USA Rugby's commercial arm Rugby International Marketing, said: “Adidas is a world-renowned brand that supplies kits to some of the most successful athletes and teams in the world. Adding a partner of their stature is further proof of rugby's growth in the United States and around the world.”
Jeff McGillis, senior director of US sports at Adidas, added: “Adidas has a ton of momentum and as we continue to inspire athletes as the sports brand for creators, this new partnership provides a tremendous opportunity to showcase some of our most innovative apparel and footwear. Our mission is to help athletes perform better and we're honoured to play a part in one of the fastest growing sports in the US as the brand continues its focus on winning in this market.”