The US Women’s National Soccer Team has reached an agreement with Secret Deodorant, which will span 2019. The deal continues recent additions to the sponsorship deck for US Soccer, which includes a seven-figure deal with Volkswagen.
The agreement is an extension of Secret’s new “All Strength, No Sweat” campaign which focuses on barrier-breaking women.
As part of the launch of the new agreement, Secret has initiated a new video and social contest which offers fans an opportunity to win tickets to a USWNT match. The video features USWNT star Alex Morgan and was produced entirely by a production team of women.
“As a leading brand for women, Secret believes that cheering for other women and teamwork will lead to progress,” said Sara Saunders, associate brand director. “The US Women’s National Team embodies this spirit and continuously tackles high-stress moments and fights for female advancement without breaking a sweat.”