US swimming and triathlon apparel brand TYR Sport has extended its partnership with the USA Swimming national governing body.
The new four-year deal will run until 2020, covering that year’s summer Olympic Games, in Tokyo, Japan. TYR Sport will serve as an official sponsor of USA Swimming for technical products and performance apparel.
TYR Sport will continue to be granted the opportunity to leverage its sponsorship at leading USA Swimming-sanctioned events including the Phillips 66 National Championships, Winter National Championships and the 2020 US Olympic team trials.
TYR Sport currently supports the SwimToday grassroots programme and sponsors the USA Swimming Foundation. The company also provides equipment for various camps and clinics organised by USA Swimming.
As part of the extended deal, TYR Sport will receive advertising exposure in the Splash Magazine publication and event activation at USA Swimming-sanctioned meets. In addition, it will be granted signage and the right to use USA Swimming marks, as well as a VIP table for the body’s annual Golden Goggle Awards ceremony.
Currently, TYR holds endorsement deals with seven USA Swimming athletes including Olympians Matt Grevers, Molly Hannis, Cody Miller (pictured), Jacob Pebley, Dana Vollmer and Kelsi Worrell.