Lubricants producer Champion has agreed a sponsorship deal with Italian Serie A football club Torino.
Champion will serve as an official partner of the club for the remainder of the 2017-18 season.
The company will benefit from brand exposure at the Stadio Olimpico Grande Torino in the form of LED advertising boards, big-screen promotion and logo presence in the backdrop of interviews.
Champion will also host exclusive hospitality events during Torino home matches.