South African cricket franchise the Eastern Titans have reached an agreement to make vehicle tracking and fleet management company Ctrack their first ever associate partner.
The sponsorship gives Ctrack a team association in its Pretoria base, stadium branding at the Titans’ SuperSport Park and hospitality opportunities for customers and partners.
Ctrack branding will appear on the Titans’ kit for the first time during the eKasi Challenge match against the Lions at the Mamelodi Oval.
Additionally, Ctrack will equip Titans’ team fleet with its vehicle tracking and stolen vehicle support technology. Terms of the deal were undisclosed but it represents the company’s first major sports sponsorship.