German Bundesliga basketball team TBB Trier has agreed a three-year extension to its long-term partnership with beer brand Bitburger.
Bitburger, which has supported TBB Trier for over 15 years, will remain a premium partner of the team.
The company will also continue to benefit from various branding opportunities around the team’s Trier Arena.
Marco Boor, director of sports and cultural management at BitBurger, said: “We recognise the long-standing partnership with TBB as an important part of our sponsorship strategy, through which we want to support professional sports in the region.”
TBB Trier finished 13th in the 2013-14 Bundesliga season.