Agricultural services and diversified foods group AFGRI has agreed a sponsorship deal with South African rugby union club Blue Bulls, which competes in the Super Rugby competition.
Under the deal, the AFGRI logo will feature on the sleeves of all Bulls playing jerseys.
Super Rugby, the southern hemisphere’s leading rugby union club competition, features teams from South Africa, Australia and New Zealand.
The Bulls finished second in the 2013 overall standings and lost 23-26 to Australian team Brumbies in the semi-final.