English Premier League football club Sunderland has agreed a partnership with national leisure operator Everyone Active.
Everyone Active will become Sunderland’s official wellbeing partner. The length of the deal was not disclosed.
As part of the agreement, Sunderland will grant Everyone Active advertising rights at its Stadium of Light home ground, along with player endorsements and coverage in the club’s official matchday programme.
In addition, the club’s Fan Zone, which was introduced at the start of the 2015-16 season and provides supporters with pre-match activities and entertainment before home games, will be re-named the Everyone Active Fan Zone.
“In June 2015 we formed a new partnership with Sunderland City Council to manage their leisure facilities and our work with Sunderland AFC is a very exciting opportunity for us,” Martin Miles, Everyone Active’s area manager, said.
“We pride ourselves on being a community-focused company and we’re really looking forward to engaging with the supporters in the Everyone Active Fan Zone and getting them involved in more activity.”