UK alcoholic ginger beer brand Crabbie’s has agreed a deal to become the away shirt sponsor of English Super League rugby league club St Helens.
The deal is part of a major partnership that St Helens has signed with Crabbie’s distributor, Halewood Wines & Spirits. The three-year agreement covers the 2017 to 2019 seasons.
As well as having its branding feature on St Helens’ away jerseys and training wear, Crabbie’s has been named as the official ginger beer of the club. Other promotions and events will be organised to benefit supporters.
Halewood’s Willow Water brand will appear on St Helens' junior replica away jerseys as part of the agreement.
St Helens will also stock a range of Halewood products in its hospitality suites on match days.