Financial services company CaixaBank has signed a sponsorship deal with Spanish Segunda División football club Sporting Gijón.
The deal, which runs until the end of the 2018-19 season, names CaixaBank as an official sponsor and financial partner of the club.
The company will benefit from in-stadium branding rights, hospitality packages for clients and advertisement across the club’s communications channels.
Additionally, the deal will result in personalised bank cards for members and fans.
The deal is in line with CaixaBank’s ‘Family Fútbol’ loyalty programme, which allows customers to benefit from exclusive advantages such as family accounts and loans.