Chinese football accessories company Sockatyes has moved to widen its commercial activities in the professional football market by entering into a partnership with Campeonato Brasileiro Serie A club Corinthians.
Under the deal, the terms of which were not disclosed, Corinthians will be able to offer sponsorship and advertising opportunities on a Sockatyes elastic strip that supports the upper area of players’ socks.
According to reports in Brazil, the partnership was agreed with São Paulo-based sports agency TZK, which represents Sockatyes.
Sockatyes, which holds the worldwide patent for featuring advertising space on players’ socks, last year secured partnerships with the Spanish Football League and Atletico Madrid, which plays in the country’s top-tier LaLiga.
Fourteen of LaLiga’s 20 teams are now able to offer advertising opportunities on players’ socks.