Brazilian pay-television broadcaster Sky has extended its sponsorship of the NBB, the top tier of club basketball in the country.
The deal with the National Basketball League (LNB), the entity that manages the NBB, covers the forthcoming 2017-18 season, which commences on Saturday.
Sky will have presence during all NBB games through the likes of branding on boards, the apparel of referees and through coverage of the competition on social media platform Facebook.
In a new addition for 2017-18, Sky will sponsor three-point baskets scored during NBB games and the All-Star match.
LNB president João Fernando Rossi said: “Since the creation of the National Basketball League, we have always had partners who believed in the project and together we have been able to develop fundamental actions in the process of NBB consolidation.
“Sky is a great example of this, because it has bet on basketball for more than eight years and now celebrates with us another season of success.”