English Premiership rugby union team London Irish has entered into a marketing partnership with Irish pay-television broadcaster Setanta Sports.
The partnership will focus on Setanta’s use of London Irish players in the promotion of its coverage of the Premiership in Ireland.
London Irish players will feature in Setanta’s weekly syndicated shows across a number of Irish media platforms.
Jim O’Toole, commercial director of London Irish, said: “London Irish have season ticket holders based in 14 of the 32 counties in Ireland and we enjoy a strong base of support throughout Ireland. This partnership will help reinforce our marketing and communications to existing and new audiences as we continue to re-engage with our Irish roots.”
London Irish begins its 2014-15 Premiership campaign against neighbours Harlequins at Twickenham Stadium on September 6.