Campeonato Brasileiro Serie A football team Santos has shifted to a match-by-match sponsorship model that will see a different sponsor appear on players’ jerseys during each game.
Under the new system, a company's branding will appear on the front and back of players’ jerseys during the match in which they choose to sponsor the team.
Brazilian eyewear specialist Ótica Diniz was the first company to sign up to the new system and served as Santos's shirt sponsor during the team's 1-0 win against Flamengo on October 4.
Santos has also secured sponsors for its upcoming matches against Brasileirão and Paulista.
Santos marketing manager Fernando Montanha said: “In addition to generating major revenue for the club, targeted sponsorships serve to strengthen the relationship with customers in the market, which can be transformed into a bigger, long-term partnership.”