Mexican Liga MX football team Santos Laguna has entered into a partnership with Mexican sportswear manufacturer Charly.
The length of Charly’s deal with the current Liga MX champion was not disclosed but it begins with the 2018 Torneo de Apertura – the first half of the 2018-19 domestic season in Mexico.
Charly will replace German sportswear manufacturer Puma as Santos Laguna’s kit supplier. Puma had been a partner of the club since 2011.
Grupo Charly’s marketing director Raúl Rodríguez said: “It is the beginning of a long-term strategic relationship of two Mexican companies that share a passion for excellence and the realisation of important projects.”