UK supermarket chain Sainsbury’s has signed a four-year extension to its partnership with the British Paralympic Association.
The new agreement will cover the 2018 winter Paralympics in Pyeongchang, South Korea and the 2020 summer Games in Tokyo, Japan.
Sainsbury’s sponsored the 2012 Paralympics in London before partnering with the BPA, and has since backed the ParalympicsGB team at the 2014 winter Games in Sochi, Russia and last year’s summer Games in Rio de Janeiro, Brazil.
BPA chief executive Tim Hollingsworth said: “Sainsbury’s is very much at the heart of the Paralympic family here in the UK, their engagement has shown a true understanding of the power of Paralympic sport and they have encouraged their customers and colleagues to really get behind ParalympicsGB.
“We know that the inspirational performances of our athletes on the field of play can help to change perceptions and help to create a better world for disabled people. Sainsbury’s has a very clear understanding of our vision and have engaged superbly around programmes to impact on the lives of young people in particular.”