World Rugby has signed Unilever’s leading male skincare brand, Dove Men+Care, as the official male grooming supplier of its 2015 World Cup national team tournament.
The deal for the event, which is being hosted by England from September 18 to October 31, further reinforces Dove Men+Care’s growing presence in the rugby union market.
World Rugby chief executive Brett Gosper said: “The appointment of another brand sector leader with a passion for rugby to our record-breaking commercial programme is great news for the sport and further underscores the strength of the Rugby World Cup brand in the global sponsorship marketplace.”
Callum Galloway, Dove Men+Care brand manager, added: “Having established our commitment to rugby over the last few years, this partnership with Rugby World Cup 2015 is a natural extension of our existing relationships with the English, Irish, Scottish and Welsh Rugby Unions.
“We very much look forward to the next few months and an association that will widen our exposure to consumers through a full digital and social engagement programme, including ticket-win opportunities while offering deodorants and shower gels to all 620 participating players.”