Argentine Primera Division football team River Plate has entered into a two-and-a-half year partnership with Brazilian online sporting goods retailer Netshoes.
Under the agreement, Netshoes becomes an official sponsor of River Plate and will also work alongside the club to develop an online shop.
Netshoes will benefit from branding space on the sleeve of the River Plate jersey.
River said the deal is worth $1.2m (€876,000) per-year with possible performance-related bonuses. The Buenos Aires club will also take a percentage of royalties for products sold through the online shop.