Nivea Men South Africa, the regional division of skincare brand Nivea Men, has entered into a partnership with Spanish LaLiga football club Real Madrid.
Although the terms of the agreement were undisclosed, the Globalgosmetics.com website reported that various Real Madrid players such as Gareth Bale (pictured) and Dani Carvajal will feature in Nivea marketing campaigns.
Nivea will also offer customers the chance to win official club merchandise and memorabilia, as the opportunity to travel to Spain to watch the team train.
Nivea has an existing relationship with Real Madrid, having agreed a sponsorship deal in 2013 for the Spanish market.