NFL American football franchise Detroit Lions has entered into a multi-year sponsorship deal with retail mortgage lender Quicken Loans.
The centrepiece of the partnership is the naming rights to the new Dream Seat section at Ford Field, which will be open to employees and business partners of Quicken Loans for all Lions home games and other selected events.
This area features black leather recliners embroidered with the Quicken Loans logo where fans can watch the game with the aid of a high-definition LCD television mounted in front of them. Eight of these Dream Seats fall into the ‘premium’ category as they are located in the first row above the player tunnel.
Additionally, the Detroit-based company will serve as the official mortgage lender of the Lions and benefit from a range of sponsorship opportunities.
These include a variety of signage designations inside and outside Ford Field, where Quicken Loans will sponsor the North Club Lounge, and microphone and backdrop branding for post-game and training interviews with head coach Jim Schwartz or Detroit Lions players.
The financial terms of the deal were not disclosed.