Qatar Airways has expanded its sponsorship activity with Barcelona by agreeing to become the title sponsor of the Spanish top-tier Liga football club’s Asian Tour this summer.
The airline, which is already the team’s main world sponsor, will now lend its support to a tour that will include matches in Thailand and Malaysia on August 7 and 10, respectively. The trip will signal Barcelona’s first ever visit to Malaysia, and its first return to Thailand since playing a friendly there in 2002.
To expand its sponsorship activates further, Qatar Airways has also launched a Facebook competition for fans to win a number of prizes including VIP match tickets, signed shirts and invitations to meet players.
Barcelona has also agreed a two-year renewal of its sponsorship deal with Andorran financial entity MoraBanc Group, from 2013-14 to 2014-15.
The deal will confirm MoraBanc as the club’s only regional partner and financial sector partner in Andorra. The partnership began in February 2010.