US brewing giant Anheuser-Busch has agreed a sponsorship deal with French Ligue 1 football champion Paris Saint-Germain.
The agreement will run for three seasons, from 2016-17 to 2018-19. Anheuser-Busch’s Budweiser beer brand will become an official sponsor of the club.
The new partnership will be activated in Europe as well as in the US, where PSG is participating in the International Champions Cup pre-season tournament.
PSG defeated Italian Serie A team Inter Milan 3-1 in Eugene, Oregon yesterday (Sunday). It will face English Premier League champion Leicester City and Spanish Liga club Real Madrid, on July 30 and July 27, respectively.