Thai beer brand Singha Beer has entered into a partnership with Premiership Rugby, which operates the top division of rugby union in England.
Under the deal, the terms of which were not disclosed, Singha Beer will become an official partner of the Premiership Rugby.
Singha Beer will be made available to purchase at each of the 12 Premiership Rugby clubs throughout the season.
In addition, Singha Beer will become title sponsor of the Premiership Rugby 7s Series, a tournament contested by all 12 top-tier clubs.