Portugal Telecom extends sponsorship of national team

Portuguese telecommunications provider Portugal Telecom has extended its sponsorship of the country's national football team until 2018.

The renewed deal will cover the main national team as well as the ‘A’, ‘B’ and Olympic teams plus the age-group teams from U-16 to U-21 level.

The company will also continue to benefit from advertising exposure during matches, as well as in various other marketing activations, events, product launches and associated services.

Portugal lost 4-0 to Germany in its first game of the 2014 Fifa World Cup yesterday (Monday).